"Knowledge is power!  Women need to understand their cars better so they don't feel intimidated"                                                        "Taking care of your car will save you money in the long run"                                                                                                                                                                                                   "Knowledge is power!  Women need to understand their cars better so they don't feel intimidated"    "Taking care of your car will save you money in the long run"                                                                                                                                                                                         "Knowledge is power!  Women need to understand their cars better so they don't feel intimidated"    "Taking care of your car will save you money in the long run"                                                                                                                                                                                                                                                                                
Welcome

ImageImageTaking care of your car now will save you money in the long run.

That is the primary objective of an Ounce of Prevention, a new program developed by two highly respected industry professionals, Kelly Williams and Gail Truess,  with the goal to inform and educate their peers on the importance of preventive maintenance and why it is important to keep their vehicles in good running condition. 

Gone are the days when women can say their husbands looks after the maintenance….

This new integrated marketing program provides an educational based value added product to support your female marketing initiatives.  As the automotive marketplace continues to grow its female customer base, products and services targeted to this segment need to be informative and educational, and presented by industry professionals they can have confidence in.

An Ounce of Prevention incorporates a range of products providing a means to engage and connect with your female customers at a number of touch points.  These include;
• Multi-episode TV segments designed to show in your retail locations.

• Promotional “take home” DVD with episodes and product information, and maintenance documentation for customers.

• On line Communications program - web promotion to acquire customer data and provide additional information through specialized web site.

• On location women’s car care clinics hosted by Kelly Williams and Gail Truess for chosen customers.